ServiceNow Now Assist brings AI into ServiceNow workflows — but it’s an add-on to ServiceNow. Here’s an honest comparison with osFoundry for 2026. (dgm implements osFoundry as an independent partner; we’ll be fair to both.)
At a glance
| ServiceNow Now Assist | osFoundry | |
|---|---|---|
| What it is | GenAI layer inside ServiceNow | Independent platform |
| Requires | ServiceNow + Now Assist suite | No particular platform |
| Models | Model-flexible (within ServiceNow) | Model-agnostic, source-available |
| Scope | ServiceNow workflows (ITSM/HR/CX) | Chat + agents + apps + knowledge |
| Lock-in | ServiceNow ecosystem | Independent, self-hostable |
As of 2026 — confirm with ServiceNow.
What each is
ServiceNow Now Assist is the generative-AI layer inside the ServiceNow Now Platform — an add-on requiring a Now Assist suite. Powerful for ServiceNow-centric ITSM/HR/CX workflows.
osFoundry is an independent orchestration and consolidation platform, model-agnostic and self-hostable.
The key difference: ecosystem lock-in
Now Assist is tied to ServiceNow — excellent if you’re committed to ServiceNow, limiting if not. osFoundry is independent and consolidates across systems, not just ServiceNow. It’s also source-available and model-agnostic via bring-your-own-key. (See how to avoid vendor lock-in.)
Models and data
Now Assist is model-flexible (Now LLM + Azure OpenAI/Gemini/Claude-on-AWS/BYO-LLM) with PII masking and in-region processing within ServiceNow. osFoundry self-hosts in your own UK/EU cloud or an EU region (US/EU/JP, no UK region) — the more direct route for strict UK data control independent of a suite.
Who each is best for
- Now Assist — organisations committed to ServiceNow wanting AI in ITSM/HR/CX.
- osFoundry — businesses wanting an independent platform consolidating AI across systems.
Complementary: osFoundry can work alongside ServiceNow.
Which should a UK business choose?
Deep in ServiceNow? Now Assist. Want an independent, cross-system platform with data control? osFoundry — and dgm can help you evaluate and implement.
dgm is an independent integration partner with zero integrations so far. To compare these, book a consultation with dgm. General information; verify current vendor pricing.